There are people who like fries. There are people who like wedges. And then there are
people, who like both but have to choose just one or pay double. To rectify this grave injustice, in collaboration with DDB Paris, we created an ad for McDonald’s new feature: fries and wedges in one serving. Sounds incredible, don’t you think?
Several challenges had to be met: message and form of the video had to appeal to our young target audience – to the point, trendy and humorous. Yet the campaign had to be serious enough not to be mistaken for April Fool’s joke