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Vacheron Constantin x le Louvre

Vacheron Constantin and the Louvre present a series of videos expressing a unique vision of the watchmaking art. These short films will take you on a journey into the workshops of the watchmaking Manufacture and the Museum in order to explore three themes: the “arts of fire”,
“work with light” and “restoration”.
Enamelling artisans, specialists in guilloché craftsmanship, and watch restoration experts all share their experience, their skills and their passion in the mission of perpetuating and passing on a profound sense of heritage.

A CONVERSATION WITH LIGHT

Light is the spirit that breathes life into any creation. Based on this principle, visitors are invited to discover the splendid galleries of the Louvre. An ancient sculpture or the details of an engraved vase serve to establish a dialogue between the work and the viewer, according to the angle and perspective. This skilful lighting is reflected in the work of Vacheron Constantin's master guilloché artist. The details of these motifs engraved on antique machines are revealed through subtle chiaroscuro relief effects created by the artisan’s expert touch. In contact with material, light becomes a messenger of beauty.

THE ARTS OF FIRE

With the kiln of Vacheron Constantin’s master enameller and the forge of the Louvre's metal workshop, this introspection into the artistic crafts exercised by the two institutions offers an encounter with fire. The mastery of fire enables the blacksmith to shape the metal pieces essential to the presentation of the museum's works. The mastery of fire allows the enameller to set in place layer after layer of these miniature paintings that breathe soul into timepieces. The contact with flames awakens an unmistakable aura of grandeur.

ENDLESS LIFE

Every creation has its own history, which Vacheron Constantin and the Louvre strive to perpetuate with accuracy and integrity through restoration. In the workshops of the Manufacture, the master watchmaker endeavours to give life and nobility to these historical models testifying to ancestral know-how. In the heart of the Louvre, the carpentry and cabinetmaking workshop offers a vision of the meticulous care required to craft marquetry furniture. The patina of the past is nothing without an ongoing concern to safeguard it.

Pierrick JÉGOU
Pierrick
> Vacheron Constantin x le Louvre
  • Client
    Vacheron Constantin
    Year
    2022
  • Rôles
    Editor, Director
    Tools
    Premiere
  • Themes
    Art
    Supports
    Web
  • Agency
    -
    Team
    Client : Vacheron Constantin
    Producer : Carmella Guiragossian
    Director : Pierrick Jégou
    DOP : Tim Green
    Brand Creative Director : Volker Gehr
    Brand content coordiantor : Frederique Gyuran
Vacheron Constantin - Zaria Forman Vacheron Constantin - Zaria Forman GIF ...

Vacheron Constantin - Zaria Forman

Vacheron Constantin - Oversea - PR

Vacheron Constantin - Oversea - PR

Alien Apparel

Alien Apparel

Vacheron Constantin x le Louvre

Vacheron Constantin x le Louvre

NY Streets Synthetical Analog Portraits

NY Streets Synthetical Analog Portraits

Memories Lab - Brand movie

Memories Lab - Brand movie

Aether eyewear

Aether eyewear

Vacheron Constantin x Yiqing Yin

Vacheron Constantin x Yiqing Yin

Benjamin Clementine - Eternity Benjamin Clementine - Eternity GIF ...

Benjamin Clementine - Eternity

Devialet - Phantom II

Devialet - Phantom II

Vacheron Constantin x Chen Zhen Wei

Vacheron Constantin x Chen Zhen Wei

James Bay at Abbey Road Studio

James Bay at Abbey Road Studio

Benjamin Clementine at Capitol Records

Benjamin Clementine at Capitol Records

Dior Heritage Ora Yang

Dior Heritage Ora Yang

Le French Atelier

Le French Atelier

Lectra

Lectra

Pierrick

Pierrick

Photographer, Director & AD in (FR)

Pierrick is a sensitive, hybrid and versatile creative. Constantly in search of new collective experiences, from Paris to Shanghai, he has traveled the world, guided by the desire to create elegant and meaningful images. Artistic Director, Photographer and Director, this aesthete feels particularly comfortable in the world of luxury that enables him to always give the best of himself.

Hire Pierrick

Agencies

Fred & Farid Shanghai, Fred & Farid Los Angeles, Fred & Farid New York, Betc Etoile rouge

Brands

Devialet, Vacheron Constantin, Aether, Guerlain, Givenchy

Featured in

One Show ADC Comm Arts Lürzer’s Creativity Editor’s Pick Géo Mag Cannes Lions - Bronze Lion / Best Film Craft / Cinematography. (MemoriesLab) World Luxury Award Gold - Art Direction - Film (MemoriesLab) World Luxury Award Gold - Outdoor Campaign - Print (Shang Xia) Clio Awards (MemoriesLab) Crystal Ferstival (MemoriesLab) FWA of the month (Air France) Spikes Asia - Bronze (MemoriesLab) Spikes Asia - Bronze (Air France) Cristal Festival Purple Chair - Yahoo! (Air France) One show Interactive - Bronze (Air France) FWA Mobile (Société Générale) Grand prix Stratégie du Luxe (Porsche) IDN World ( Creator )

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