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Our Roughmen won’t sketch you out
The Roughman works with the art director and the copywriter to translate the advertising concept into sketches. In rough, there is no time for guesswork: the project only goes into production if the roughs are validated. The roughman puts his pencil stroke at the service of his sense of framing, narration and advertising. The roughman's sketches must reflect the envisioned campaign with great precision, because even in the execution phase, it is the boards that guide the layout artists, photographers and camera operators in the execution of the campaign. Creasenso is a talent agency that represents roughmen to ensure that its clients can design advertising roughs that are true to their creative ideas.