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Armani Beauty's Instagram

In 2018, I took the creative lead on Armani Beauty’s Instagram account inside Publicis Luxe’s dedicated team. This assignment required providing daily updates for the brand’s page, sketching and producing images, either outsourcing the photography or shooting in-house.
I photographed and edited the following pictures

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Armani Beauty Instagram Xmas Poster

Handling Armani’s Instagram account also involved designing specific assets for recurring events like this advent calendar crafted for Christmas of 2019. Every day, starting from the 1st of December and up until the 24th, a new image was published on Instagram, progressively building a unique poster displaying Armani’s products amongst geometric shapes through a distorted perspective. One out of three posts were animated videos.
The challenge of such a project undoubtedly was to come up with images that worked well on their own, as well as part of a unified composition.

project-img
Laurent Heuzé
Laurent
> Armani Beauty
  • Client
    Armani
    Year
    2019
  • Rôles
    Art Director, Social Media Art Director
    Tools
    Photoshop
  • Themes
    Beauty
    Supports
    Social Network
  • Agency
    Publicis Luxe
    Team
    Patrick Pierini
Yves Saint Laurent Beauty

Yves Saint Laurent Beauty

Lancôme

Lancôme

Armani Beauty

Armani Beauty

Boucheron

Boucheron

EDF

EDF

Laurent

Laurent

Digital Art Director in Paris (FR)

Hire Laurent

Agencies

Nurun, Be Poles, Razorfish, Sapient, Publicis Luxe, Capgemini

Brands

Yves Saint Laurent Beauté, Armani Beauty, Lancôme, EDF, Boucheron, Biotherm, L’Oréal, Tag Heuer, Éducation Nationale, AG2R, Renault

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