Upper Street Beer Bros – Hangover beer label
Brand and label design for Upper Street Beer Bros debut APA, Hangover. Inspired by the art deco facade of The Screen cinema on Upper Street in Islington, London, the design evolved into a bold, poster-style identity with a vibrant colour palette and interlocking geometric shapes that echo the cinema's interior. Even the custom typeface plays its part stripped of letter counters to subtly capture the feeling of a very good night before.