Brand and label design for Upper Street Beer Bros debut APA, Hangover. Inspired by the art deco facade of The Screen cinema on Upper Street in Islington, London, the design evolved into a bold, poster-style identity with a vibrant colour palette and interlocking geometric shapes that echo the cinema's interior. Even the custom typeface plays its part stripped of letter counters to subtly capture the feeling of a very good night before.
Client
Upper Street Bros
Year
2024
Roles
Directeur Artistique, Graphiste, Iconographe, Illustrateur
Agency
Wee Giant
Team
Ian Wrigglesworth
LES BORDES REFONTE DE L’IDENTITÉ VISUELLE
CBI — NATIONS UNIES IDENTITÉ VISUELLE
SEforALL REFONTE DE L’IDENTITÉ VISUELLE
PASTRES IDENTITÉ VISUELLE ET ÉDITION
UNIVERSAL ENERGY FACILITY IDENTITÉ VISUELLE
HAPPETS ALIMENTATION CANINE PAR ABONNEMENT
HANGOVER — UPPER STREET BEER BROS DESIGN D’ÉTIQUETTE
COLLECTION D’ILLUSTRATIONS EN MOTIFS RÉPÉTITIFS
L’ÉLÉPHANT DANS LA PIÈCE JEUX DE MOTS ILLUSTRÉS
Art Director
Brands
Les Bordes Estate, The British School in the Netherlands, Connecting Business Initiative, SEforALL, Happets, Fundación Biodiversidad, PASTRES, Grupo Planeta
collaborate with Ian
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