## Connecting Business Initiative (CBI) Brand refresh
The Connecting Business Initiative brings together businesses, governments, and humanitarian organisations before, during, and after disasters. After almost ten years, the existing identity had run its course a new one was needed that felt independent, confident, and collaborative, rather than another UN programme. A single letter C became the building block for the entire mark, reflected and repeated to create the C & B while forming the first link in a chain. Two blues from OCHA and UNDP were retained, complemented by a distinctive turquoise, and the curve of the C grew into a wider design language framing photography and content throughout the brand. This is an ongoing project, with work currently in progress across a range of deliverables including a report, event materials, roll-up banners, website, and brand identity, as well as posters and hoarding graphics for construction site and building work publicity.
