PASTRES explores what pastoral communities can teach us about living with uncertainty, adapting to change and building resilience. The design work brought this research into a coherent family of publications, multilingual briefings, merchandise and bespoke iconography. Earthy colours, expressive animal illustrations and clear typography connect the materials, giving complex research an accessible and distinctive visual voice.
Editorial design for Are livestock always bad for the planet?, a report examining livestock production and its place in the climate debate. The publication combines documentary photography, bespoke infographics and expressive iconography with carefully structured text. Bold chapter openings, earthy browns and vivid yellow accents give the report a distinctive rhythm, helping readers navigate detailed evidence and complex arguments.
A series of briefing cards presents key research findings through concise text, illustrated diagrams and clear visual hierarchies. Produced in nine languages: Arabic, Chinese, Dutch, English, French, Italian, Russian, Spanish and Turkish. The layouts maintain a consistent identity while accommodating different scripts and text lengths. Custom illustrations connect the research to the people, animals and environments it describes.
A bespoke family of icons depicts the animals, people, habitats and everyday practices of pastoral life. Geometric silhouettes, simple line work and playful details give each symbol its own character while keeping the collection visually consistent. Used across reports, briefing cards, infographics and merchandise, the icons form a flexible visual vocabulary that ties the project together.
Tote bags designed for an event promoting the PASTRES report, extending its visual language into a practical takeaway. Bold typography and illustrations of pastoral life combine with terracotta, bright green and white, creating a distinctive connection to the publication and carrying its message beyond the event.
Client
PASTRES
Année
2021
Rôles
Directeur Artistique, Évènementiel, Graphiste, Iconographe, Rédacteur
Équipe
Ian Wrigglesworth and Mariano Sanz
LES BORDES REFONTE DE L’IDENTITÉ VISUELLE
CBI — NATIONS UNIES IDENTITÉ VISUELLE
SEforALL REFONTE DE L’IDENTITÉ VISUELLE
PASTRES IDENTITÉ VISUELLE ET ÉDITION
UNIVERSAL ENERGY FACILITY IDENTITÉ VISUELLE
HAPPETS ALIMENTATION CANINE PAR ABONNEMENT
HANGOVER — UPPER STREET BEER BROS DESIGN D’ÉTIQUETTE
COLLECTION D’ILLUSTRATIONS EN MOTIFS RÉPÉTITIFS
L’ÉLÉPHANT DANS LA PIÈCE JEUX DE MOTS ILLUSTRÉS
Directeur Artistique
Marques
Les Bordes Estate, The British School in the Netherlands, Connecting Business Initiative, SEforALL, Happets, Fundación Biodiversidad, PASTRES, Grupo Planeta
collaborer avec Ian
Une idée ? Un projet ?
Contactez-nous pour en discuter et déterminer ensemble l’organisation qui vous conviendra.
