Universal Energy Facility Branding

A bold visual identity for the Universal Energy Facility (UEF), a SEforALL-managed fund supporting access to clean energy across sub-Saharan Africa. I developed a distinctive graphic language built around bold symbols, giving the initiative a recognisable identity and a clear visual connection to its clean energy mission.

The identity began with the everyday possibilities energy provides: cultivating land, warming and lighting homes, and cooking food. Rooftops, field furrows, cooking rings and solar panels inspired the first sketches. I distilled these familiar forms into geometric motifs, exploring how they could combine to evoke heat, light and electricity within a single symbol for the Universal Energy Facility.

The final logo brings these ideas together in one geometric mark. Its angled lines suggest rooftops, solar panels and cultivated fields, while concentric rings evoke the sun and the heating coils of a cooking hob. Their interlocking forms express the connection between solar energy and its everyday uses: heating, cooking, lighting and powering agricultural equipment.