Les Bordes brand refresh & brand language development

Les Bordes is a luxury estate in the Loire Valley with world-ranked golf, equestrian sport and a Six Senses resort and spa. Following a brand refresh, I was asked to develop the estate's design language and apply it across its marketing: a sales brochure, invitation campaigns for exclusive events, on-site promotional posters and Instagram highlights. Stacked serif lettering set in a square letter grid carries the key messages and design concepts. Together with a leaf pattern taken from the estate's logo and a navy and terracotta palette, it ties everything together, so every piece feels like part of the same world.

Brochure

An exclusive sales brochure for prospective owners, presenting the private Six Senses and Cour du Baron residences (4–6 bedrooms) and estate plots for buyers to build their own home in line with local building regulations. It also showcases the Six Senses hotel, spa and dining, three world-renowned golf courses, the equestrian centre in collaboration with Rolex Grand Slam winner Scott Brash, the kids' club and on-site market, plus a destination guide to the area's sights and Michelin-starred restaurants.
Only a few hundred copies were printed.

Roland-Garros invitation

A private invitation for prospective buyers: exclusive seats at Roland-Garros, followed by a weekend on the estate. Terracotta string-tie envelopes echo the clay court and hold a "Save the Date" card.

Once in a Lifetime invitation

An invitation for prospective buyers to sample life at Les Bordes for a weekend, including a round on the estate's famous golf courses. A navy patterned envelope holds the "Once in a lifetime" invitation.

On-site promotional posters

A series of on-site posters for residents. Some promote major events in the region, such as the Le Mans 24 Hours, Roland-Garros and the Paris Olympics, with tickets arranged by the estate's concierge. Others promote facilities on site, such as the spa, fine dining, cycle trails and equestrian centre.

Instagram reel highlights

Instagram story highlights promoting Les Bordes on social media. They showcase the estate's nature, Six Senses hospitality, gastronomy, golf and sport, in the same typographic style as the print work.

Iconography

Two sets of custom icons were created for Les Bordes. The first is a set of destination icons, each illustrating a specific historic château, cathedral, or landmark in the Loire Valley region, giving guests a sense of the cultural richness surrounding the estate. The second is a set of standard icons covering the full range of activities and amenities on offer, from golf, dining, and wine to cycling, hiking, horse riding, swimming, and wildlife, drawn in the same refined line style to create a coherent visual language across all guest-facing communications.

  • Client

    Les Bordes

  • Année

    2025

  • Rôles

    Directeur Artistique, Graphiste, Designer de Marque, Infographiste

  • Agence

    World's Finest

  • Équipe

    Nick Senior Chief Brand Officer (World's Finest)

Ian

Directeur Artistique

Ian

Directeur Artistique

Marques

Les Bordes Estate, The British School in the Netherlands, Connecting Business Initiative, SEforALL, Happets, Fundación Biodiversidad, PASTRES, Grupo Planeta

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