Memories Lab - Brand Launch
Embark yourself in a visual poem full of symbolism.
Conception, art direction and editing of the very first brand movie 'Treasure Today' for Memories Lab.
Bronze Lion Award at Cannes festival.
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Client
Memories LabYear
2015 -
Agency
Fred et Farid ShanghaïTeam
Client: Memorieslab
Campaign Name: Treasure today
Memorieslab’s Founders: Andy Shi & Raymond Shi
Creative Agency: Kids Love Jetlag Shanghai (FF GROUP)
Chief Creative Officer: Fred & Farid
Conception / Art Direction / Photography / Editing : Pierrick Jégou
Art Direction assistant: Nicolas Liberman
Copywriting: Joseph Davies – Susan Lin
Brand Strategy: Guillaume Leroux
Account Supervisors: Isabelle Constant - Guillaume Leroux – Solene Marce – Vanessa Sayarath - Cindy Chiu – Hortense Martin
Agency producer: Karim Naceur - Producer Assistant: Slim Trabelsi
Production: Iconoclast
Producers: Nicolas Lhermitte - Félix Mondino
Line Producer: Maximilien Rivolet
Director: Mathieu César - D.O.P: Arnaud Potier
Stylist: Martine de Menthon
Special thanks to
Dimitri Coste, Nastassja Van der Merwe, Mégane Erbani, Unur Gudjonsdottir, Theodor Marrow, Heidar Johann Ingvarsson, Audunn Por Soldberg, Hafpor Valsson, Pori Arnarsson, Orri Helgason, Erlingur Geirsson, Nadia Tereszkiewicz, Laurence Moureau, Thomas Faucheur
Jaeger LeCoultre - Watches & Wonders - Wrist Shot
VELDT
Jaeger LeCoultre - Watches & Wonders - Films
Devialet - Phantom II
Jaeger LeCoultre WW24 - Savoir Faire
Memories Lab - Brand Movie
Jaeger LeCoultre - Watches & Wonders - Photo Produits
Vacheron Constantin - Oversea - PR
Benjamin Clementine - Eternity
Aether Eyewear
Vacheron Constantin x le Louvre
Dior Heritage Ora Yang
James Bay at Abbey Road Studio
Vacheron Constantin - Yiqing Yin
Lectra
Le French Atelier
Benjamin Clementine at Capitol Records
Vacheron Constantin x Chen Zhen Wei
Vacheron Constantin - Zaria Forman
Pierrick
Photographer, Director & AD in (FR)
Pierrick is a sensitive, hybrid and versatile creative. Constantly in search of new collective experiences, from Paris to Shanghai, he has traveled the world, guided by the desire to create elegant and meaningful images. Artistic Director, Photographer and Director, this aesthete feels particularly comfortable in the world of luxury that enables him to always give the best of himself.
Agencies
Fred & Farid Shanghai, Fred & Farid Los Angeles, Fred & Farid New York, Betc Etoile rouge
Brands
Devialet, Vacheron Constantin, Aether, Guerlain, Givenchy
Featured in
One Show ADC Comm Arts Lürzer’s Creativity Editor’s Pick Géo Mag Cannes Lions - Bronze Lion / Best Film Craft / Cinematography. (MemoriesLab) World Luxury Award Gold - Art Direction - Film (MemoriesLab) World Luxury Award Gold - Outdoor Campaign - Print (Shang Xia) Clio Awards (MemoriesLab) Crystal Ferstival (MemoriesLab) FWA of the month (Air France) Spikes Asia - Bronze (MemoriesLab) Spikes Asia - Bronze (Air France) Cristal Festival Purple Chair - Yahoo! (Air France) One show Interactive - Bronze (Air France) FWA Mobile (Société Générale) Grand prix Stratégie du Luxe (Porsche) IDN World ( Creator )