Ready to run the NYC

. . .

Nike, Art Director, 2019
San Francisco

Nike NYC launched a membership-driven campaign to celebrate and reward reluctant runners who start running throughout the Holiday season, driving new athletes into the Nike ecosystem. In this project, I had the chance to create the master logo that was used across the campaign.

The concept of this logo was to emphasize the trajectory of the runner, symbolized by the square,
which was a reminder as well as a building block.



The concept of this option below was based on the idea of the reward.
We integrated the logo into a reward.




  • Client

    Nike

  • Année

    2019

  • Rôles

    Directeur Artistique Web

  • Agence

    Kettle

  • Équipe

    Design Director — Yelena Avanesova

Lauren

Directeur Artistique Web

Marques

Aldo, Apple, Adobe

collaborer avec Lauren

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