Apple x Rapha
. . .
Apple, Art Director, 2018
San Francisco
Rapha, the design leader in the cycling world, joined forces with Apple on a collection of water-resistant technology accessories that feature their signature style. I art directed the concept of the photography as well as the actual shoot in close collaboration with the photographer, and other aspects such as the retouching phase. I was also the design lead on the shopping experience representing this collaboration on apple.com.
