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Nike, Art Director, 2019
San Francisco
Nike NYC launched a membership-driven campaign to celebrate and reward reluctant runners who start running throughout the Holiday season, driving new athletes into the Nike ecosystem. In this project, I had the chance to create the master logo that was used across the campaign.
The concept of this logo was to emphasize the trajectory of the runner, symbolized by the square,
which was a reminder as well as a building block.
The concept of this option below was based on the idea of the reward.
We integrated the logo into a reward.
Client
Nike
Year
2019
Roles
Directeur Artistique Web
Agency
Kettle
Team
Design Director — Yelena Avanesova
Directeur Artistique Web
Brands
Aldo, Apple, Adobe
collaborate with Lauren
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