Light Sensivity Quiz

. . .

Essilor-Luxottica, Transitions, Art Director, 2022
Paris

The Transitions quiz is an online experience that helps patients identify symptoms of light sensitivity and start a conversation about light and photochromic lens benefits. I designed the experience, built the UI, worked in close collaboration with a copywriter, curated and edited the videos and also built a media kit for paid media ads and social media content.

Below is a sample of the media kit.

  • Client

    Essilor-Luxottica

  • Year

    2022

  • Roles

    Directeur Artistique Web

  • Agency

    Lauren C. Design

  • Team

    Creative director and strategy — Daniel Baesler

Lauren

Directeur Artistique Web

Brands

Aldo, Apple, Adobe

collaborate with Lauren

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brief his agent