Tv network France 2 and Agency 17 mars, commissioned me to create a non-traditional tv spot about politics. The goal was to create a powerful, direct and highly shareable video for the 26th May European elections.
The main goal of the tv spot was about refreshing the old politics codes and of course build up engagement with the elections.
Using a not so conventional illustration style, I created a different version of a traditional political graphic language. I placed the human at the center of the experience and I used the color skin and the race as a non relevant characteristic of differentiation.
A highly inclusion of the women presence in the political life, a power of decision and also of representation of our communities and countries. And finally a design that conveys a playful and a positive message about participation in politics.