Dancer’s Got Talent
Christmas is the most challenging time for sales campaigns. “We’ve tried everything already,” marketing people sigh. “Have you tried a dance-off with a reindeer?” So, together with WRONG Digital, we challenged airBaltic’s fans to an interactive game called Dancer’s Got Talent.
Dancer is the name of one of Santa’s eight reindeer from the poem “Night Before Christmas” written in 1823. In 2018 this party animal showed off the goofiest and hottest dance moves of the 21st century, helping the players earn a discount for airBaltic flights with every step, twist and turn. Panic’s role in this project was to create the game’s design and animations.
During the holiday season the game was played 205,100 times. 6% of the players
proceeded to airBaltic’s booking system to use the earned discount.