CLAARA - EXACTLY WHAT'S NEEDED
Let’s talk business. Claara is a brand new audience behavior analytics tool for advertising industry. Yes, it does sound complicated. We made an animated video to explain how this complex IT solution works, to make it obvious how your company would benefit from it.
A no-nonsense approach was required, and we tried to keep it as light as possible, accessible for both big bosses with in-depth knowledge of the digital and big bosses who are, let’s say, a little old-school.
We took the specific corporate and IT terms and compared them to simple everyday objects, such as scales or measuring tape. It’s all about measuring, precision and reading the minds of the audience. Ok, not exactly minds, but definitely their TV screens.