Predictions are just data with a pinch of fun in this Pinterest experience mixing users' preferences with future trends and cheeky lines.
I covered a selection of 35 trends with short, punchy predictions, while also working closely with the Pinterest team to define, write and fine-tune the user experience beats + multiple marketing assets.

A unique user experience that looks into the future

Together with illo we worked to create a user experience mixing data with cheeky lines, past preferences with future trends and a multifaceted campaign with all the cool stuff you haven’t even heard about — yet!

  • Client

    Pinterest

  • Année

    2021

  • Rôles

    Concepteur & Rédacteur, Team Créatif

  • Agence

    illo

  • Équipe

    Directed & Produced by illo.tv — team credits: Executive Creative Director: Ilenia Notarangelo + Producer: Daniel Ceballos + Art Director: Arianna Cristiano + Animation: Miguel D’Errico & Giovanna Crise + Design: Giovanna Crise & Valeria Cunto + Sound Design: Fab Martini +Portfolio & Video Case Study Giovanna Crise + Collage Art Direction Made Thought.

    Copywriting and Portfolio Writing by yours truly (¬‿¬)

Emilia

Conceptrice-Rédactrice

Parutions et disctinctions

Projects featured on It's Nice That, Wine After Coffee, Communication Arts, Slanted

Marques

Adidas, Real Madrid, Pinterest, The World Bank, Google, The Nature Conservancy, Comcast, Pentalight

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