Predictions are just data with a pinch of fun in this Pinterest experience mixing users' preferences with future trends and cheeky lines.
I covered a selection of 35 trends with short, punchy predictions, while also working closely with the Pinterest team to define, write and fine-tune the user experience beats + multiple marketing assets.
A unique user experience that looks into the future
Together with illo we worked to create a user experience mixing data with cheeky lines, past preferences with future trends and a multifaceted campaign with all the cool stuff you haven’t even heard about — yet!
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Client
Pinterest
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Year
2021
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Roles
Concepteur & Rédacteur, Team Créatif
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Agency
illo
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Team
Directed & Produced by illo.tv — team credits: Executive Creative Director: Ilenia Notarangelo + Producer: Daniel Ceballos + Art Director: Arianna Cristiano + Animation: Miguel D’Errico & Giovanna Crise + Design: Giovanna Crise & Valeria Cunto + Sound Design: Fab Martini +Portfolio & Video Case Study Giovanna Crise + Collage Art Direction Made Thought.
Copywriting and Portfolio Writing by yours truly (¬‿¬)
Emilia
Conceptrice-Rédactrice
Publications and awards
Projects featured on It's Nice That, Wine After Coffee, Communication Arts, Slanted
Brands
Adidas, Real Madrid, Pinterest, The World Bank, Google, The Nature Conservancy, Comcast, Pentalight
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An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.