Saving the planet 101

This huge project had all the ingredients for a great story: an impossible deadline (kind of like the one we’re facing with our climate crisis), an amazing team, interviews with experts and the kind of purpose that gets everyone buzzing with ideas and creativity.

Carbon Markets builds as an insightful journey into a controversial, yet practical solution to help us solve our carbon problem, fast. Instructive with a pinch of humor, this video is part of the series created with illo to educate and raise awareness on what we can actually do to tackle climate change—now. I led the experts interviews and turned all their insights and data into a 3 minute script designed to be instructive, charming and conversational.

Working alongside the The Nature Conservancy team was a real treat and being featured on It’s Nice That, Wine After Coffee, Communication Arts, Slanted & more felt pretty good, too. We definitely have a long way to go on our climate crisis journey, but I’m very glad to bring even the smallest contribution to a story we’re all currently writing.

  • Client

    The Nature Conservancy

  • Year

    2022

  • Roles

    Concepteur & Rédacteur, Concepteur-Rédacteur Web

  • Agency

    illo

  • Team

    Copywriting and Portfolio Writing by yours truly

    Directed & Produced by illo.tv — team credits: Executive Creative Director: Ilenia Notarangelo + Client Director: Luca Gonnelli + Producer: Ani Karmanukyan + Design Lead: Arianna Cristiano + Animation: David Cubitt & Miriam Paropoli + Design: Silviu Chiriac + Sound Design: Fab Martini + Portfolio: Giovanna Crise

Emilia

Conceptrice-Rédactrice

Publications and awards

Projects featured on It's Nice That, Wine After Coffee, Communication Arts, Slanted

Brands

Adidas, Real Madrid, Pinterest, The World Bank, Google, The Nature Conservancy, Comcast, Pentalight

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