I worked with the amazing team from TheLittleLabs to find the right voice & copy for their website refresh.
The brief? Writing that would resonate with their clients and that would give a good idea of what it's like to work with the team (spoiler, it's really nice).
So I put together a questionnaire for the team in order to better understand their voice, intent and personality.
After we had everything set up, I wrote the website copy for their home & studio page, creating a cohesive, playful, confident tone of voice, that would speak for their brand.

The result? An informing, warm and reassuring copy with just the right amount of personality sprinkled on top — pretty much what their colourful characters would sound like.