Nike ZoomX Streakfly Vertigo
Originally engineered for extreme lightness, the Nike ZoomX Streakfly becomes, in Vertigo, an urban reinterpretation designed to translate that attribute into a perceptual experience rather than a technical statement. The strategic intention was to elevate lightness into a narrative force, positioning the shoe within a city that subtly destabilises around it, where architecture stretches, gravity bends and elevation becomes a sensation. Stripped to a restrained black and white palette, the film focuses on sculpted light, controlled contrast and calibrated distortions to preserve material precision while introducing psychological tension. Conceived for digital and retail environments, Vertigo balances abstraction and product clarity, transforming performance engineering into an object of desire. As Creative Director, I led the project end to end, from strategic concept and custom reinterpretation of the model to AI-driven visual production, compositing, editing, original score and sound design, building a unified creative system where image, motion and sound operate as one.
