RayBan
Refracted Night, case study
The Ray-Ban 4323 are lightweight, transparent acrylic glasses that create a slim yet bold profile. In this visual piece, they are showcased in a new world where acrylic lenses transform into a broad, adaptable palette of colors that blend with the surroundings, creating a dynamic and surprising effect, thus revealing their versatility. They connect with a more vibrant, colorful, and nocturnal environment, transitioning from being solely for daytime use to becoming a fashion accessory in a nighttime setting, expanding their range of possibilities.
Taking advantage of the material's characteristics and refractive properties, we play with the colors that emanate from it, creating energetic compositions and contemplative shots.
