Løfte Toulouse

Løfte is a gym studio club that opened in Toulouse in 2026, in the Saint-Cyprien neighborhood. A signature venue with three studios (Reformer, Athletic, and Bootcamp), all imagined by Grégoire and Estelle, passionate athletes who have skillfully infused their Toulouse and Norwegian origins into the space.

We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.

  • Client

    Løfte

  • Year

    2026

  • Roles

    Designer de Marque, Typo graphiste

  • Team

    Naming: Clement Fog

    Digital Strategy: Brique Lab

    Wall painting: Antoine Bermond

    Photography: Romain Laffitte

Johan

Branding Studio

Johan

Branding Studio

Johan is the lead designer of a renowned branding studio. With jean-Rémi, this talented duo offers brand strategy and visual identity support for emerging startups or century-old bands. They like to produce useful, intelligible and beautiful design and are driven by curiosity, transmission, reflection and new challenges.

Publications and awards

Transform Awards 2018 (London), Best visual identity from: technology, media and telecommunications (NP6), Silver Award /// Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted /// Grand Prix Stratégies du Design 2016 (Paris), Design d’identité visuelle (Grismont), Nominé /// Transform Awards 2016 (London), Best visual identity for professional services sector (Doxense), Silver Award + Best brand consolidation (Doxense) – Highly Commended Award /// Transform Awards 2015 (London), Best visual identity for industrial sector (Saelen/TS Industrie), Gold Award + Best visual identity for professional services sector (Ubeeqo), Highl

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