Encouraging the development in all regions of Cameroun. Fresh colors and warm animations for the new European Union motion graphics
The European Union commissioned me to create this motion graphics about Cameroun’s rural development and their country investments.
Inspired by graphic references of Cameroun’s landscape, farmer’s photographies and food, I created a full immersive universe for the film.
We developed a full and unique graphic language, based on an extensive research that we carried out on Cameroon’s culture, graphical patterns, everyday events, local routines, local clothing and life styles.
Based on all this information, our creative team designed and stablished an organic and rich visual language.
We enhanced the storytelling and we provided a large experience for the audience. A beautiful balance between illustration style and a light and playful storytelling.