MISSION

Bioderma is a French dermo-cosmetic brand founded in 1977 by pharmacist Jean-Noël Thorel, renowned for its skincare products that respect the skin’s natural biology. Working closely with dermatologists, the brand develops formulas tailored to sensitive skin. Its iconic product, Créaline H2O, revolutionized the makeup removal routine. Present in over 100 countries, Bioderma combines dermatological efficacy with optimal skin tolerance.

The brand approached us to undertake a complete overhaul of its image, which had long been perceived as overly clinical and lacking in modern appeal. The objective was clear: to bring a premium, contemporary aesthetic while reconnecting with the brand’s true essence, the unique fusion of life and technology that lies at the heart of Bioderma’s expertise. Our response came in the form of a manifesto film and a full-scale rebranding of the core communication platform, built around the powerful concept :

Reveal the Intelligence of the Skin.