Smell beautiful everywhere
Odour, chafing and skin irritation make women uncomfortable in their curves. Enter Dove and my chance to work with the super ECD, Linda Elander at Ogilvy London to launch Dove’s new whole body deodorant From TikTok, to Insta, YouTube and Pinterest, we wanted a fresh, fun and playful tone that appeals to every body. Casting real women who were beautifully adorned in 100s of fresh flowers, we showed that with Dove’s new whole body deo, you can ‘smell beautiful everywhere’.
