Stratégie éditoriale Social Media Biotherm

OBJECTIF
• Définir la stratégie de communication Biotherm sur les réseaux sociaux.
• Soutenir ce positionnement par une stratégie de contenus pertinente.


DISPOSITIF
• Création d’un brand content social cohérent et viral.
• Définition d’une ligne éditoriale et de piliers conversationnels propriétaires.


CONCEPTION-REDACTION • SOCIAL MEDIA • BRAND CONTENT


Direction artistique : Gabrielle Debeuret

Post Real-life issue // Biotherm’s product storytelling is directly linked to the real-life-issue of women.

Real-life-proof tutorial // Biotherm’s Real Life Proof tutorial is a short video focused on the result and the best way for all concerned women to achieve it.

Biotherm’s portraits series is an Instagram saga of short videos self-filmed by smartphone directed by women for women (snacked on Instagram or watched entirely on YouTube pre-roll ads).

Biotherm’s portraits series is an Instagram saga of short videos self-filmed by smartphone directed by women for women (snacked on Instagram or watched entirely on YouTube pre-roll ads).

Post Water Lovers BIOTHERM Foundation

Precise advertising with digital paid media to promote social media BIOTHERM's campaign

Product page including visibility of reviews, testimonials, verbatims, tutorials, to promote an experienced customer service and real life proof features.