Michelin Guide: 3 millions users campaign (2025)
To celebrate their 3 millions followers, Michelin Guide decided to put its audience and their experiences forward. So a great campaign started in order to collect as many Michelin restaurant experiences as possible. We collected a ton! The best ones are turned into an animation, the goal is to publish one story a month for the next two years!
These videos are released on their social networks once a month, showcasing the personal experience from the selected user, and bringing forward the chef’s expertise and talent.
