「KAIJU LATTE - カイジュラテ」
Three Folks Ice Cream & Coffee is a popular café located right in metropolitan areas in Indonesia. To promote their signature charcoal-infused menus, the café partnered with NIKOJUTSU to create a key visual. The visual was applied holistically across several touch points, including promotional posters, take-away and in-store packaging, apparel merchandise, and social media posts.
The key visual featured a striking image of a giant black Krakken [アッコロカムイ] holding a scoop of ice cream and a cup of coffee, perfectly capturing the brand's identity. The visual was well-received and helped boosting customer's recollection to Three Folks' charcoal-infused menus.
