Context:
Light & Free is a yogurt brand owned by Danone.
An ultra-filtered yogurt that’s free from artificial sweeteners, free from boring flavours and free from compromise, but also a brand that gives a voice to its consumers.
The Brand Light & Free is an invitation to tell your story, to shed light on what makes you feel free to be yourself.
Brief:
Through various touch points, build brand passion and inspire others to live free from compromise. To be bold, be different, be daring.
We invite you to explore this idea and use your art to illustrate what it means for you to Live FREE.
This campaign will be framed as an artist collaboration. The designs will be used for packaging, social media and your attendance at MURAL Festival in Montreal, QC, CA.
Agency: LNDMRK






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Client
Light & Free DanoneAnnée
2020 -
Agence
LNDMRK
Voeux Creasenso 2021
Quarantine life
Snapchat - Sticker Pack
Social Media
Miscellaneous Vol.2
Miscellaneous Vol.3
Miscellaneous Vol.1

Burnt Toast
Illustrateur & Animateur à Hamilton (CA)
Au delà de son style très reconnaissable grâce à ses personnages sympathiques et à une jolie gamme pastel, Scott Martin aka Burnt Toast, charme par son humour corrosif et sa libre parole. C’est probablement le contraste entre son style enfantin et ses critiques satiriques de nos modes de vie, qui lui valent ce phénoménal succès intergénérationnel. D’origine canadienne, Burnt Toast est non seulement un brillant illustrateur, mais également un animateur et un talentueux muraliste.
Marques
Huawei, Adobe, Reb Bull, Snapchat, Google, etc.