Context:
Light & Free is a yogurt brand owned by Danone.

An ultra-filtered yogurt that’s free from artificial sweeteners, free from boring flavours and free from compromise, but also a brand that gives a voice to its consumers.

The Brand Light & Free is an invitation to tell your story, to shed light on what makes you feel free to be yourself.

Brief:
Through various touch points, build brand passion and inspire others to live free from compromise. To be bold, be different, be daring.
We invite you to explore this idea and use your art to illustrate what it means for you to Live FREE.

This campaign will be framed as an artist collaboration. The designs will be used for packaging, social media and your attendance at MURAL Festival in Montreal, QC, CA.

Agency: LNDMRK