WORLD CANCER DAY
A global campaign over 3 years starting October 2018 by introducing “I Am and I Will” marks the World Cancer Day 4 February 2019. It’s an initiative that unites and rallies the voices of the world to raise awareness about cancer in a positive and inspiring way.
The objective was to create a site where the user can access instant customized information, based on who they are and what kind of action they want to take.
The project was conceived in close collaboration with UICC, Inovae (technical) in Switzerland and the design shop Motherbird in Australia.