Intensity Trip Expedition 2025
Art direction of the Instagram coverage for the influencer trip “Intensity Trip Expedition.” The project involved designing a narrative framework positioning Issey Miyake Parfums not only as the host of the trip, but as a brand that tells experiences. Through the creation of sensorial & immersive content, conceived to build an authentic connection with the audience, the visual storytelling was structured around the trip’s mantra From the Sea to the Land, which reflects the very essence of the fragrance, blending marine ingredients such as salt with elements drawn from the land.
