amazing you

+ Created new brand signature 'amazing you'
+ Created headlines and body copy for Club Med's 70 'Signature' services
+ Developed English voice-offs for Summer & Winter films

'amazing you' is a signature that lives beyond the campaign and that embodies the true essence of what it means to experience Club Med moments. It cleverly enables the articulation of a communication strategy that positions people, "you", at the heart of the campaign in a seamless and coherent manner, without ever losing the brand’s playfulness and international attractiveness.

CLUB MED 'Signatures'

Club Med's 70 unique Signature services are the essence of the brand's 'premium all-inclusive' positioning.

  • Client

    CLUB MED

  • Year

    2017

  • Roles

    Rédacteur

  • Agency

    FF

Charlie

English Creative / Copywriter

Charlie

English Creative / Copywriter

Charlie, an English creative copywriter with 8 years of experience working with French brands and advertising agencies on assignments ranging from naming all the way to creative storytelling. Born in England and raised in France, his understanding of the intricacies and subtleties of the French language and French culture enables him to naturally and accurately create relevant content and express the right message for French brands wanting to reach out to an international audience. Bilingual yes, but bi-cultural above all!

Brands

CLUB MED AIRBUS COCA-COLA ACCOR PEUGEOT LVMH AUDEMARS PIGUET LACOSTE

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