COME SAIL AWAY

+ Wrote social media posts for the brand's international #comesailaway campaign

Cloudy Bay's 'Come Sail Away' campaign saw the brand capitalise on its partnership with J-Class yachts to invite its community to bond with nature through a 'hedonistic lifestyle' infused campaign based on escapism and living the moment.
Inspired by the crew's nomad lifestyle, Cloudy Bay tells the story of those who disconnect to better reconnect with their environment, and with each other.

  • Client

    CLOUDY BAY

  • Year

    2018

  • Roles

    Concepteur & Rédacteur, Concepteur-Rédacteur Web

Charlie

English Creative / Copywriter

Charlie

English Creative / Copywriter

Charlie, an English creative copywriter with 8 years of experience working with French brands and advertising agencies on assignments ranging from naming all the way to creative storytelling. Born in England and raised in France, his understanding of the intricacies and subtleties of the French language and French culture enables him to naturally and accurately create relevant content and express the right message for French brands wanting to reach out to an international audience. Bilingual yes, but bi-cultural above all!

Brands

CLUB MED AIRBUS COCA-COLA ACCOR PEUGEOT LVMH AUDEMARS PIGUET LACOSTE

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