+ Created new brand signature 'amazing you'
+ Created headlines and body copy for Club Med's 70 'Signature' services
+ Developed English voice-offs for Summer & Winter films
'amazing you' is a signature that lives beyond the campaign and that embodies the true essence of what it means to experience Club Med moments. It cleverly enables the articulation of a communication strategy that positions people, "you", at the heart of the campaign in a seamless and coherent manner, without ever losing the brand’s playfulness and international attractiveness.