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We are a Management Agency
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Maison Lucien Gau

Bronzier d'art depuis 1860

Maison Lucien Gau est une entreprise familiale classée au patrimoine vivant, créée en 1860, perpétuant le métier de bronzier d’art. Il fabrique et restaure des luminaires et du mobilier d’art, principalement destinés à une clientèle d’hôtels et résidences de luxe, de constructeurs de yachts et d’architectes, dans le monde entier. Basée à Paris, l’entreprise dispose d’un showroom près de Bastille, au fond d’une splendide cour privée. Nous avons été approchés fin 2016 pour repenser l’ensemble du positionnement de cette marque légendaire, qui souffrait d’un déficit de présence et de visibilité. En adoptant une méthode de travail artisanale et minutieuse, nous avons souhaité retranscrire l’âme d’une entreprise qui a traversé les décennies sans jamais compromettre son savoir-faire. La nouvelle identité visuelle repose sur un monogramme « LG », fin, équilibré et symétrique, reprenant la forme d’un lustre, et sur une typographie serif entièrement dessinée pour l’occasion. Le style graphique, dénué de tout élément superflu mais à la construction rigoureuse, et le choix des matériaux, qui a fait preuve d’une attention particulière, parachèvent l’émergence d’un nouveau branding élégant et gracile.

(En collaboration avec Camille Raynal)

Publications :
Behance.net, Featured, 2017

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Johan Debit
Johan
> Maison Lucien Gau
  • Client
    Maison Lucien Gau
    Year
    2018
  • Rôles
    Type Designer, Art Director, Graphic Designer, Brand Designer
    Tools
    Illustrator
  • Themes
    Art
    Supports
    Poster, Business Cards, Publishing, Stationery
  • Agency
    Brand Brothers
Tweag

Tweag

Expograph

Expograph

Cofix

Cofix

Les Goût des Plantes

Les Goût des Plantes

L'atelier Shelter

L'atelier Shelter

Aktuel

Aktuel

NP6

NP6

Grismont

Grismont

Harow

Harow

Ebenup

Ebenup

Pimp My Team

Pimp My Team

Artskop3437

Artskop3437

Maison Lucien Gau

Maison Lucien Gau

Wenovia

Wenovia

Boulangerie & Atelier, Paris 18

Boulangerie & Atelier, Paris 18

Masterfec

Masterfec

Les Halles de la Cartoucherie

Les Halles de la Cartoucherie

ScaleUp

ScaleUp

Echo

Echo

Yoteq

Yoteq

Diatly

Diatly

Ylo

Ylo

Johan

Johan

Branding Studio in Paris (FR)

Johan is the lead designer of a renowned branding studio. With jean-Rémi, this talented duo offers brand strategy and visual identity support for emerging startups or century-old bands. They like to produce useful, intelligible and beautiful design and are driven by curiosity, transmission, reflection and new challenges.

Hire Johan

Featured in

Transform Awards 2018 (London), Best visual identity from: technology, media and telecommunications (NP6), Silver Award /// Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted /// Grand Prix Stratégies du Design 2016 (Paris), Design d’identité visuelle (Grismont), Nominé /// Transform Awards 2016 (London), Best visual identity for professional services sector (Doxense), Silver Award + Best brand consolidation (Doxense) – Highly Commended Award /// Transform Awards 2015 (London), Best visual identity for industrial sector (Saelen/TS Industrie), Gold Award + Best visual identity for professional services sector (Ubeeqo), Highl

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