Fabergé x Harrods
Iconic Russian jewellers, Fabergé, teamed up with Harrods to celebrate Easter.
Carl Fabergé was especially inventive with his hidden surprises and personalised gifts at Easter. AKQA wanted to capture that spirit for Fabergé’s takeover at Harrods.
In collaboration with Physical Pixels and Millington Associates, they engineered three over-sized thaumatropes - a popular Victorian toy, normally hand-twirled, that blends two images into a simple animation.
I have been asked to create six illustrations that will dress the infamous Brompton Road windows and facades with Fabergé thaumatropes, telling the legendary jewellery houses story.
In-store, They refashioned a period dressing table with an iPad concealed in place of the mirror. At this dressing table, guests could make their own thaumatrope portrait: a fleeting illusion with one of Fabergé’s illustration.