Chanel

Fournir une identité pour le premier hydratant Chanel doux et apaisant formulé pour les peaux sensibles et irritées par les agents externes comprenant la pollution, les conditions climatiques ainsi que le stress du quotidien.

Conception et création identitaire composée de fondamentaux visuels et d’un discours de marque. Le nouveau design doit stimuler l’imaginaire, transmettre la naturalité, la finesse essentielle d’une solution composée uniquement de 10 ingrédients pour valoriser les capacités de tolérance à tous types de peaux même les plus sensibles. La solution 10 de Chanel pour une sensation de confort immédiate, une peau plus résistante et moins réactive aux agents polluants.

  • Year

    2017

  • Roles

    Concepteur & Rédacteur, Directeur Artistique Web, Directeur de Création Web

David

Integrated Creative Director

Creative by nature, entrepreneur by conviction and digitalist in essence, his qualities of creative hybrid but also of designer allows him to create new types of writing: instilling consistency, focusing on the brand platform, an imaginary, a strong territory to be combined on all the channels of a creative strategy. Successful experiences with advertising agencies, web agencies and start-ups have led David to design integrated communications, digital platforms, mobile applications and content creations related to efficient social interactions. This with the constant concern to reach the best creative expression of the strategic objectives to answer the challenges of transformation that they are business or usage to re-invent in order to touch users appropriately. These successful experiences in multi-disciplinary teams have earned David the opportunity to sign collaborative projects. This in a constant effort to maintain a privileged relationship with the various stakeholders of a project and the partners of a brand.

Publications and awards

Lion Gold - L’Oréal 2015 / Grand prix stratégies - MasterCard 2013 / Cristal - Le bon marché 2008 / Prix UJJEF - Dassault Systèmes 2004 / Prix Net - Lexmark 2001 / Prix Intel - Lucent 2001 / Dauphin d’or - Schneider-electric 2000 / Grand prix stratégies - MSF 2000 - Grand prix stratégies Ford 1999

Brands

Air France, Chanel, Dior horlogerie, eBay, Ford Europe, Grimbergen, Kérastase, Lacoste, Le bon marché, Lancôme, Lanvin, L’Oréal, Martini, MasterCard, Nespresso, Nike, Oenobiol, Repetto, Ritz Paris, Saint Laurent, Stuart Weitzman, Veuve Cliquot, Volkswagen, Voyages-sncf…

collaborate with David

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

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