The campaign is built around the idea that no two hikes are the same. Every person moves through the landscape differently, shaped by individual decisions, unexpected encounters, and moments unique to their experience. Rather than presenting hiking as a singular activity, we developed an identity system that translates this variation into a repeatable set of rules capable of producing a broad range of outcomes.
Client
The North Face
Year
2026
Roles
Directeur de Création
Team
Creative Direction: Nikita Iziev, Vincenzo Marchese Ragona
Graphic Design: Marion Denoual, Christophe Synak
Case Study: Jack Niblett, Matous Martak, Giuseppe Laezza, Martin Foucaut
Project Management: Callum Johnstone
Film Credits:
Production: Prod Co
Dir / Edit: Leigh Powis
DOP: Charlie Owens
Prod: Adam Maruniak
Color: Ryan Urzi
Motion Designer
Publications and awards
Computer Arts Magazine 286
Brands
Nike, New York Times, Ikea, Equinox, Samsung, English National Ballet
collaborate with Nikita
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