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ADIDAS : SHE BREAKS BARRIERS

Les femmes continuent d'être minoritaires dans le sport. En France, les espaces sportifs sont deux fois plus fréquentés par des hommes que par des femmes. Face à ce constat, Adidas France souhaite donc ouvrir les portes du sport aux femmes et lance la campagne “ She Breaks Barriers”.

La campagne est parrainée par plusieurs grandes figures du sport. Chaque projet qui compose la campagne aura pour vocation de favoriser les conditions d’accès et de pratique du sport auprès des habitantes du Grand Paris. Les figures féminines auront pour mission d’inspirer les femmes qui souhaitent s’investir. Notamment, par le biais de rencontres et d’un suivi de jeunes femmes dans leur projet sportif.

project-img

La judokate Audrey Tcheumeo accompagnera l'association Rêv’elles. La handballeuse, Allison Pineau soutiendra l’UNSS. Les footballeuses, Aïssatou Tounkara et Kadidiatou Diani, épauleront l’association Five. Enfin, la boxeuse Estelle Yoka Mossely va enrichir sa propre association « L’Observatoire Européen du sport féminin ».

Victor & Nicola Petit / Schaaf
Victor & Nicola
> Adidas - She Breaks Barriers
  • Client
    Adidas
    Year
    2019
  • Rôles
    Copywriter, Art Director, Social Media Art Director
  • Themes
    Lifestyle, Fashion, Society, Sport
    Supports
    Movie, Social Network, Web
Crédit Agricole - Millenials Campaign

Crédit Agricole - Millenials Campaign

Passage du Désir - Naughty’&B

Passage du Désir - Naughty’&B

Adidas - She Breaks Barriers

Adidas - She Breaks Barriers

Aigle - Wild Sales

Aigle - Wild Sales

BMW

BMW

Social Media

Social Media

Crédit Agricole - Your Face When

Crédit Agricole - Your Face When

Desperados- Dark Launch

Desperados- Dark Launch

Puma - Unity Jersey

Puma - Unity Jersey

BNP Paribas - Permis de Kiffer

BNP Paribas - Permis de Kiffer

Air France - FRANCE IS IN THE AIR

Air France - FRANCE IS IN THE AIR

Make A Wish

Make A Wish

Victor & Nicola

Victor & Nicola

Creative Team in PARIS (FR)

Hire Victor & Nicola

Agencies

BETC, Havas, Publicis Conseil, Heaven, Young & Rubicam, Serviceplan, Extreme, TBWA Auditoire, Leo Burnett, Akufen...

Brands

Nike, Air France, Danone, BMW, Badoit, BNP Paribas, Panzani, Samsung, Adidas, Crédit Agricole, Renault, Aigle, Desperados, beIN Sports, Gucci, Adobe, Disney, Biogaran, Engie, Jil Sander, Auchan, Carte Noire...

Featured in

Cannes Lions, Eurobest, Cristal Festival, Top/Com, Grand Prix Stratégie...

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