Waitrose: Valentine's Day 2023

This year for Valentine’s, Waitrose called us to create a series of digital explorations. Using the concept of paper sculptures, we developed artworks that evoke poetic sensations.

Each background features multiple layers that add depth and dimension to the overall image.



  • Client

    Waitrose

  • Year

    2023

  • Roles

    Animateur, Motion Designer

Hup Studio

Motion Design Studio

Represented by sensofilms

Based in Milan, Marco and Romina craft minimalist 3D animations with strikingly ultra-realistic textures. Their work blends sharp art direction, obsessive attention to detail, and a refined visual sensibility. They build clean, contemporary visual worlds designed for high-end, international creative projects.

Publications and awards

Stash, Motionographer, Behance, IDN Magazine

Brands

Google, Meta, Amazon, Absolut, Waitrose, Technogym, Abacus, NBC

collaborate with Hup Studio

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent