Smoking Risks for Diabetics — Awareness Motion Design
This project is an awareness motion design film created to highlight the specific risks of smoking for people living with diabetes.
Developed for a public health context, the video aims to deliver a clear, accessible and impactful message, using animation and visual storytelling to simplify medical information without being alarmist.
____________________________________________
CREATIVE APPROACH
The challenge was to address a sensitive health topic while remaining educational, empathetic and engaging.
A clean graphic style and clear visual metaphors were chosen to help viewers understand how smoking directly impacts the body of a diabetic person.
The narration and pacing were carefully designed to keep the content informative yet approachable, making it suitable for prevention campaigns and institutional communication.
____________________________________________
PRODUCTION & TOOLS
– Script and storyboard development
– Graphic design and illustration
– Motion design and animation
Tools used: Adobe After Effects, Adobe Illustrator
This project demonstrates how motion design can be used as a powerful tool for health awareness, combining clarity, pedagogy and visual impact.
