It's all about iterations

Poorly designed wireframes, but the most important part: is it working?
Do we have all the screens we need? This is how we started, with wireframes for screens.
Then we improved it. And again, and again...
and honestly, when we have some free time, we're still working on it.

This is how I envision product design: you start super small, you ship it fast and gather users feedback,
and make it more beautiful, more useful, step by step.

Make it funnier

An important part of an app, to me, is that it should match your feelings when you're using it.
In that case: when I want to make some tea, it's mostly because I want to have some relax time. Or like, taking some time. Keywords could be: comfort, soothing, warm.

So illustrations might be a good idea for this moment!
Having some funny smiling characters, sort of a magical universe made sense.
We asked the services of an illustrator friend so he could bring his vision and super cute design for our app.

The most important feedback

When we launched the app to our beta-testers (let's say, our friends),
one of the feedback was that it's great to use once you filled your tea collection, but this step is super long & fastidious.
And... that was, well, super true.

So now, we're working on a tea database.
Basically, users will just have to search the name of their teas, and add each one with a single tap into their collection.
That way, it's gonna be a time savior, and we avoid the uncool part of the product.

  • Client

    /

  • Year

    2016

  • Roles

    Digital Product Designer, UI Designer, UX Designer, UX Researcher

  • Agency

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Chloé

Product Designer

Chloé

Product Designer

Publications and awards

https://letank.fr/blog/projection-the-mask-you-live-in-1412/ https://generalpop.com/2018/01/10/los-angeles-paris-artistes-galeries/ https://highwaysperformance.org/event/chloe-lobret-margaux-gayet-renew/

Brands

Sports : Redbull, PMU, Dakar, Le Tour de France, A.S.O., La Caravane Publicitaire Culture & Divertissement : Barnes Foundation, Radio Classique, France Télévision, Arte, Radio France, Warner Bros France, Universal Music France Luxe, Mode & Beauté : Yves Rocher, Sonia Rykiel, Dior, Van Cleef & Arpels, L'Oréal Hôtellerie : Raffles, Mercure, Accor Hôtels, Aménagement : Saint-Ma

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