Alpine A110 Range
Alpine, a renowned French manufacturer of sports and racing cars and part of the Renault Group, recently underwent a rebranding. We teamed up with Havas and photographer Chris Noltekuhlmann to create the A110 international campaign, producing photo assets for the entire range, including the classic, GT, S, and R Turini models. We also produced social media content and refreshed the product pages. As Creative Director, I spearheaded the vision for the shoot, developed the campaign, and refreshed the design of the product pages. The concept focused on showcasing the cars in a blue, infinite environment to reflect the brand's racing heritage, while incorporating dynamic talent in motion to evoke a sense of performance and lightness in the campaign. Additionally, we created four specific universes for each model to distinguish them effectively.
