We helped Bang & Olufsen create their collection of 1925 unique Non-Fungible Tokens (NFTs) stored on the Ethereum blockchain. Each NFT represents a unique digital object from Bang & Olufsen.
The DNA Collection is B&Os first step into Web3 and NFTs. In it, they want to connect the iconic products and sound of Bang & Olufsen with pioneering artists from the NFT space, creating a unique collectible for the art, design and music lovers in Web3.
1925 is both the number of unique NFTs and the name of the collection referencing the founding year of Bang & Olufsen. The following is a selection of randomly generated NFTs based on traits and rarities.
The NFT’s are based on Bang & Olufsens most iconic products matched with a multitude of distinct materials and backgrounds works as rarity indicators, with a chance to mint extraordinarily rare NFT’s.
To further expand on the universe and promote the project, B&O reached out to pioneering artists from the NFT space Thomas Lin, Hackatao and Shavonne Wong.
Pictured above are rendered examples of artworks merged with the products and not actual merged NFTs.
Year
2023
Roles
Animateur 3D, Design, Motion Designer
Agency
A for OX
Animateur 3D
collaborate with Theis
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