NIOXIN age-defense beauty assets.

A CGI exploration of the deep conditioning, extreme softness and anti-fall resilience of NIOXIN's new products.

We partnered with Smakk Studios to develop CGI assets where hair science meets tactile surrealism. Through physically accurate simulations and bold art direction, we translated the product's clinical benefits into dreamlike visual ecosystem.

The result is a high-end beauty campaign that elevates the brand's visual lenguage, materializing the product and the beneficial effects.

Serum, Conditioner, Shampoo & Supplements

The core of this new campaign is around this four new products from NIOXIN, Instead of just showing them we elevated them with this onirical world full of simulations of diverse liquids and bold compositions.

  • Client

    Nioxin

  • Year

    2026

  • Roles

    Animateur 3D, Direction Artistique Motion Design 3D

  • Agency

    Smakk Studio

  • Team

    GOOSEBUMPS Studio

    Gabriel Morala & Jaime Tenas

Gabriel

3D studio

Gabriel

3D studio

Gabriel's work explores the contrast between objects and elements of different origin and nature. He likes to challenge the public’s ideas of what he sees and plunge him into realistic worlds whose rules defy those of our own reality. His technique generally consists of physically realistic simulations combined with abstract and aesthetic scenes in search of realism in the abstract.

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