Behind The Obvious
AD & Director in PLOUHA (FR)
Art Director and Producer, Frédéric Sofiyana develops a retro-futuristic nineties aesthetic, with some punk realism. Creative, curious and versatile, since the creation of the legendary studio SUBAKT in 2000, until the production of his last film for Dior, Frédéric as told many tales for brands, artists and those who love.
Alaïa, Azzaro, Clarins, Diesel, Dior, Elie Saab, Greygoose, Hennessy, Jean Paul Gaultier, Kenzo, Mercier, Sephora, Stella Cadente, Siemens, Thierry Mugler, Thomson, L'Oréal, Orange.
1er Prix du Luxe Stratégie Condé Nast 2006 pour Kenzo, 1er Prix du festival du clip 2010 pour Flox the Words, Etape Graphique, Création Numérique, M magazine