The Electors were seven princes of the Holy Roman Empire who had the power to pick the Emperor. They represented the power behind the throne that shaped the history of an empire that stood for over I000 years. Elector is a drink for the kingmakers - who understand that those with true power, don't need to show it off, but instead exude it in everything they do.
A secret recipe, lost to history, until the 21st Century when a collective of distillers inspired by a legend attempted to recreate it. This whisky is the product of their tireless research into the long-lost methods of a bygone age. Then, using the latest technologies, they were able to bring it back from the pages of history.
After years of careful refinement, they created their own version of this fabled hidden treasure. But instead of keeping it a secret, they decided to share it with the world.
Is it as good as the legends? We like to think that it's better!







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Year
2022

Frederick
Packaging designer in Cape Town (ZA)
Agencies
M&C Saatchi Abel, Bain and Bunkell, Brand Union, Ogilvy
Brands
Nike, Virgin Money, Ackermans, Woolworths, Deloitte, Price Check, Castle Lager, Black Label, Jax Panik, JSE, Red Heart Rum, DHK Thinkspace, V&A Waterfront, Lifta Chair lifts, Pick 'n Pay, TFG - The Fochini Group
Featured in
Pentawards Award, The Dieline Award, World Brand Society Award (studio of the year), D&AD Yellow Pencil, Art Directors Club Award, Cannes Lions Award, Novum Magazine – Cover, AIGA, Logo Lounge 6, Logo Lounge 4, Master Series, Package 04, Package 06, Loerie Awards, Tabpi Awards, Creative Circle, Lüerzer’s Archive Packaging Designs